RELATED POST: How To Get Started As An Affiliate Marketer
What is Affiliate Marketing and is it still Viable?
Affiliate Marketing is a method of online marketing which can be used in any niche. It involves the utilisation of a website or online advertising source, to advertise and promote products or services to a targeted audience in the online market.
When researching Affiliate Marketing for the first time you will come across a lot (and I mean thousands!) of posts, reviews and training videos online.
The overload of information and incorrect data can be very off-putting for someone who is just starting out. And with so many scams and false information out there, it can be hard to separate the good from the bad.
It’s important to note that in this modern and sophisticated world that we live in, marketing is something that will never run out of importance. This makes affiliate marketing a very viable industry with tons of growth every year.
In this article, I’m going to address 8 of the more common myths surrounding affiliate marketing, that everyone thinks are true but in fact, are not.
Myth 1. Affiliate Marketing is too Competitive
Many people have the assumption that the affiliate marketing industry is now overcrowded and has too much competition to be successful and make money.
The opposite is actually true!
Affiliate marketing is not entirely about competing directly against your competitors. Instead, you need to focus on your own relevant audience and market your products towards them.
Competition can be good!
Keep in mind that having competition is also a sign of high user demand, which indicates there’s still a lot of money out there to be made.
A report by Emarketer in 2017 predicted that online sales in Australia would reach $32 billion that year and keep growing. This provides publishers and merchants with even more opportunities due to the rapid increase of new technologies.
Using the proper Keyword Research methods is also very important for your success. There are many powerful long-tail keywords which you can target to make you stand out from the crowd.
We are all unique and have our own marketing style. Remember to focus on your own marketing skills, rather than your competition.
Myth 2. Affiliate Marketing will make you Get Rich Quick
This myth definitely isn’t true!
If you think that affiliate marketing is as simple as opening a website and adding a few links to start making money, then you are greatly mistaken!
It takes time to complete the relevant training and build your presence online, so a lot of patience is required in the beginning.
By following the right training and setting up your business step by step, you should start to see results after a few months.
You won’t get rich straight away and it may be hard at first, but don’t give up!
Statistics show that the majority of affiliate marketers fail within the first few months because they simply give up trying. Remaining focused and determined is the key to long term success.
Myth 3. You Need a lot of Money to get Started
This myth also isn’t true!
There are affiliate programs available which are cheap to start up and may offer a free trial or limited refund period. However, you may not gain access to the program’s full features during the trial period.
Be sure to check the fine print for any extra charges before paying to join.
You should also be aware of any hidden upsells or the cost of hosting which may be added on top, as that can soon become expensive.
The best type of training, which is also more cost-effective is one that has everything included in the upfront price.
Organic traffic from search engines is also free so there is no need to spend a lot of money on paid advertising in the beginning. Proper training in Search Engine Optimisation (SEO) and knowing your target audience will ensure a lot of free traffic to your website over time.
Myth 4. Affiliate Marketing requires more Luck than Skill
Being a successful affiliate marketer requires having a lot of skills to succeed. You need a clear understanding of how the affiliate industry runs, correct research of SEO and keyword usage for your website.
There is actually very little luck involved because obtaining a good outcome comes as a result of your own hard work.
Affiliates who are earning 6 figure incomes had to start from the very beginning, just like the rest of us. We use the term “they are the lucky ones” very loosely as their high income is the result of good training, many years of hard work and consistency.
Myth 5. You need to join many Affiliate Programs to Succeed
There are no restrictions on how many affiliate programs you can join. However, joining several affiliate programs at once can be mind-boggling and very overwhelming for a beginner, so I strongly advise against it.
Be careful not to get caught up in the ‘Shiny Object Syndrome” by going after every opportunity that crosses your path.
Focus on one training program at a time.
Find a good, reputable program that teaches you the correct skills. Which is all that’s needed to build your online business.
Once you have mastered the techniques and have traffic to your website, then consider expanding your income channels.
Myth 6. Affiliate Marketing Links aren’t Good for SEO
Google does change it’s algorithms regularly but that doesn’t mean you can’t structure your SEO and build your brand over time.
Affiliate links through major program networks won’t negatively influence your SEO because they aren’t indexed beyond the network. Which means search engines won’t pass any link equity to the receiving page. (This is what boosts a page’s ranking, and helps the page rank higher for relevant search queries).
The entire notion of affiliate marketing will make sense to Google because it offers relevant and related resources to consumers.
Myth 7. Being popular on Social Media will guarantee Success
Popularity on social media does not guarantee instant success as an affiliate marketer. You may get more visits to your website but that doesn’t mean it is the right audience for your products.
Social media advertising is mostly paid advertising which can also come at a great cost.
Having a large network and following on social media will help to promote your posts however, it isn’t 100% necessary in order to be successful.
Myth 8. Only Professionals with Advanced Business Degrees will be Successful
Affiliate marketing may give the vibe of being a highly professional occupation.
However, it isn’t only for professionals as it’s is primarily about being smart and having the ability to follow the training.
You don’t need to have prior qualifications to get started.
In fact, there are many successful marketers who dropped out of college with no qualifications before they started making money online. Jerry Huang is a great example and he has an inspiring ‘rags to riches’ story.
How do we Find the Right Training?
When it comes to Affiliate Marketing there is no particular stereotype or requirements needed. Anyone who is determined to work hard and understand the training can be successful as an affiliate marketer.
My number 1 recommended platform is Wealthy Affiliate which is an all-in-one internet marketing training program.
I am a current member and I highly recommend this program because they have everything that you need to fully understand the industry, with no hidden costs. You will learn how to build a website and how to write quality content, including the correct way to add your affiliate links in a way that is recognised and accepted by search engines. You will also learn the correct SEO strategies to promote your website online.
This is how Wealthy Affiliate busts all of the above myths:
1. Affiliate Marketing is too Competitive
Wealthy Affiliate teaches you how to focus on your own marketing skills, rather than your competition.
2. Affiliate Marketing will make you Get Rich Quick
Wealthy Affiliate provides the right training over time, giving you the required skills to earn money online and be successful.
3. You Need a lot of Money to get Started
Wealthy Affiliate offers you a free membership giving you a no obligation free trial of the program first.
4. Affiliate Marketing requires more Luck than Skill
Wealthy Affiliate teaches you the correct research of SEO and keyword usage for your website. These skills are necessary to ensure long term success.
5. You need to join many Affiliate Programs to Succeed
Wealthy Affiliate has an all-in-one program which provides all the training, hosting and support needed. It is not necessary to source anything elsewhere.
6. Affiliate Marketing Links aren’t Good for SEO
Wealthy Affiliate teaches you techniques to structure your SEO and build your brand over time.
7. Being popular on Social Media will guarantee Success
Wealthy Affiliate provides training on social media advertising, both free and paid and the importance of networking.
8. Only Professionals with Advanced Business Degrees will be Successful
The training at Wealthy Affiliate is simplistic and easy to understand. Making it suitable for both beginners and advanced members who have a passion to succeed.
If you are following a great system like Wealthy Affiliate, a program which has helped thousands of members to find success in affiliate marketing, you will never fail.
My Final Thoughts
Did you believe any of these myths before reading this article? I hope I have helped you to realise that becoming an affiliate marketer is not as difficult as you might have once thought.
Would you consider starting your own affiliate marketing business now that you know fact from fiction? I’d love to hear your thoughts about this and please feel free to comment or ask any questions in the comment section below.
‘Follow Your Dreams’
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